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Proven track record of inspiring, molding, recruiting, teaching and managing creative staff with great leadership skills. Exceptional strategic planning and analytical thinking ability for uncovering and evaluating new opportunities. Works collaboratively with account services to translate client objectives into creative strategies, and articulate those goals to the creative team. Able to adapt to frequently changing schedules and priorities. Thrives under pressure and deadline driven environments. Persuasive presentation and proactive communication skills.

Experience

Art Director, Reliant  April 2010 – present (represented by Clearpoint Creative)
Responsible for design strategy and implementation. Projects include print, multimedia, video, retail installations and out-of-home for B2C and B2B markets.

  • Creative Lead for Smart Energy Consumer Product Marketing in ERCOT and PJM deregulated energy markets. Expertise marketing the latest in Home Area Networking (HAN) technology, Home Energy Monitoring Devices, Smart Appliances, Home Automation Controls, and online tools for management and conservation of electricity.
  • Creative Lead for Business to Business Marketing (Commercial and Industrial, Mid-Markets, and Small Business) in ERCOT and PJM deregulated energy markets.
  • Creative lead for Alternative Channel Marketing, including Builder/Multi-Family, REALTOR, and retail channel partnerships. Established brand standards for partnership programs.
  • Mentor creative staff providing career development assistance; Produce monthly Lunch & Learn sessions to educate and inspire creative team (example topics include “How to build a great team culture” and “Communication strategies for creatives”); Recruit key personnel to help model in-house department like outside agency; Systematize and document creative department processes.

Internal departmental clients include: Smart Energy Products, Alternative Channels, Commercial and Industrial Sales, Value-Added Services, Sponsorship Marketing, Lifecycle Communications, Brand, NRG , NRG Thermal, and NRG Solar.
Excellence: 2010 AMA Crystal Award for Corporate Newsletter.

Creative Director/Principal, Water Design Studio  January 2002–April 2010
Responsible for account management, budgeting, leading creative team, concepting and design, copywriting, project management, coordinating vendors, and business development. Projects include branding and marketing strategy, corporate identity, advertisements, publications, packaging, brochures, direct mail, website design and development.

Clients include: Hewlett-Packard, CB Richard Ellis, Holliday Fenoglio Fowler, Coastal Compaction, IFMA, Mentor Corporation, Segway HT America, Radiance Medspa, CallWave, Scalable Software, Dragon Systems, and The Woodland’s Children’s Museum.

Excellence: 2009 AMA Crystal Award for Branding/Rebranding; 2008 Silver Addy for Advertising for the Arts & Sciences; 2008 Addy Citation of Excellence for Out of Home Advertising; 2004 featured by Seth Godin as one of the top companies that help make businesses remarkable in his book Bull Market.

Instructor, Connect Learning  October 2004–December 2005
Art Director, Compaq Design Group  January 2000–July 2001 (represented by Aquent)
Designer/Art Director, Aquent  August 1993–June 2002
Designer, APS  October 1996–October 1997
Designer, Gulf Coast Literary Magazine  September 1992–July 1998

Education

BA English Literature, University of Houston   1996, magna cum laude

Software

Expert:  Adobe Creative Suite
Proficient:  Microsoft Office
Working knowledge:  Action Script, XHTML, and CSS

Board Positions

In-House Design Chair, AIGA Houston   2011–present
Brand Chair, American Advertising Federation Houston   2009–2010

Contact

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